To need is only a human thing.

Certain elements are essential to live, healthily and respectfully, if not luxuriously; and to watch a fellow-being denied of the same is nothing short of sinister. We decided to stop watching and that lead us to the illuminating India campaign. The campaign vows to work towards an India where all her children have access to :

for growth and life

for protection

Clean drinking water
& sanitation

for good health

for responsible, meaningful living

for everyday bread

for peace and security

Remembering that millions of Indian citizens live without these basic necessities that drive life, let's give room for empathy and let it kindle an urge for action against these unfair odds. Join us as we start today, hoping to move mountains and gift millions the blessing of a brighter tomorrow.

Like we said, this campaign isn't about lights..
It's about Lighting lives!